Branding Opportunities with Corporate Photo Booths

When it comes to marketing for businesses, it’s all about standing out and making a memorable impact. One tool that’s been making waves recently is the corporate photo booth.

Corporate photo booths are more than just a fun way to take photos at your event; they are a unique way to showcase a brand and leave a lasting impression.

So, how can you use a corporate photo booth to boost your brand? Discover everything you need to know in this useful guide.

The Importance of Visual Branding

We live in a world where screens are everywhere, constantly showing us new information. But think about it, what makes you stop and look? Usually, it’s an eye-catching picture.

When you’re online or checking out social media, a great photo can make you pause and take note, much more than words can. Businesses have noticed this, and that’s why they’re using powerful images, like those captured on photo booths, to make their events stand out.

Making an Impact with Visual Branding Trends

Branding isn’t just about logos and taglines anymore – It’s about creating an experience. The right visuals can help businesses take their audience on a journey, helping them to feel like they are right there in the heart of the action.

Let’s explore some of the ways visuals are shaping brand narratives:

Visual Content is Taking Centre Stage

It’s not just about the occasional promotional image or video anymore. Brands are harnessing platforms like Instagram and YouTube to showcase their stories.

They’re using visuals to highlight company culture, showcase products in real-life settings, or even offer behind-the-scenes glimpses of the business.

The Power of Consistency:

Ever noticed how you can immediately recognise a McDonald’s ad even before you spot the logo? That’s the magic of consistent visual branding. It’s not just about using the same logo everywhere. It’s about consistent colours, themes, and moods in visuals.

With corporate photo booths, this can translate to having consistent props, backdrops, or photo filters that resonate with the brand’s identity. This makes every snapshot an extension of the brand story.

Key Branding Opportunities with Photo Booths

Herefordshire Photo booths provide plenty of branding opportunities for businesses. Here’s a brief rundown of how you can utilise our booths to boost your brand at your next event:

Use Customised Backdrops

A picture can be worth a thousand words if it is framed right. Customised backdrops reflecting the brand’s theme, or showcasing the company logo, can transform a simple photo into a branded memory.

To create a branded backdrop, choose colours that are consistent with your brand. Avoid overcrowding the backdrop too, and make sure the logo or slogan is visible, but not overpowering.

Branded Props & Accessories:

Who doesn’t love fun props? Each of our photo booths comes complete with a selection of props you can use. We also have a selection of premium props you can add on to your package.

When choosing the right props and accessories for your event, ensure they fit with the brand’s image. It’s fun to have a diverse range, but there should be a common thread linking them to the brand.

Digital Branding Possibilities:

We live in a digital age and once a photo is clicked, chances are it’s going to be shared online. Take advantage of social sharing with our optional hashtag printing service.

Using branded hashtags can increase visibility. You can also add digital frames or watermarks with the company logo, ensuring that wherever the photo is shared, the brand travels with it.

It’s a win-win. Attendees get a fun picture to share, and brands get free publicity. Setting up easy sharing options or kiosks can make this process seamless. Our 360-video booth for example, comes with a social sharing station, making it easy for guests to share their videos. Our photo booths are also set up to allow for immediate social sharing.

Boosting Brand Engagement with Corporate Photo Booths

Simple photos are great, but today’s booths can do so much more. They come with features like GIFs, animations, and augmented reality filters. These features not only improve the experience, but also make the photos even more share-worthy.

To encourage participation and engagement, the booth should be placed centrally in the venue, or be easily accessible.

Incentives always help too. Consider providing little giveaways, contests, or even leaderboards for the most shared photos.

Ramp Up the Entertainment with Corporate 360 Video Booths

If you want to really wow your guests, corporate 360 video booths are a great investment. These innovative booths come with more branding opportunities than standard photo booths. They let you and your guests capture incredible quality videos that can be shared instantly on social media.

We have several package deals available, each designed to offer fantastic value for money.

Conclusion

Incorporating a photo booth into your corporate event doesn’t just provide your guests with hours of fun – they can offer excellent branding opportunities.

As businesses strive to make meaningful connections, a corporate photo booth offers a chance to do so in a delightful, memorable way.

At Special Events Photo Booths, we provide the latest and best corporate photo booths at a price that won’t break your budget.